Vietnam promotes Shopping Tourism

19-06-24

Shopping tourism represents an exceptional opportunity for Vietnam, especially with the return of Chinese tourists, known for their high spending power. Although China has historically been a low-spending market in Vietnam, the trend must change quickly to compete with other attractive destinations.

Nam's description of the generosity of Chinese tourists is not exaggerated. According to the World Travel and Tourism Council, in 2023, Chinese tourists led in shopping spending with an average of $1,350 per trip. The return of these visitors to Vietnam, after a four-year absence since the outbreak of COVID-19, offers an opportunity to revitalize the local tourism industry.

In May 2024, China regained the top spot on the list of tourist-sending markets to Vietnam, with more than 357,000 visits in five months, accounting for 5% of total foreign visitors.