UNWTO warns of a new 'pandemic' in the tourism sector: skilled labor crisis

09-06-24

The World Tourism Organization (UNWTO) has issued a crucial warning about an emerging problem in the global tourism sector: the lack of skilled labor, a situation they describe as a “pandemic” for the industry. This shortage of personnel is jeopardizing the sector's ability to meet growing post-pandemic demand, becoming a structural challenge affecting both local and international destinations.

The shortage of skilled workers in the tourism sector has transcended the borders of the Balearic Islands and has become a structural problem worldwide. The UNWTO, in its latest report on the outlook for the 2024 season, highlights that the lack of personnel continues to be a critical issue. The explosion in tourism demand following the pandemic has not been matched by a similar increase in labor availability, forcing companies to operate with tight staffing levels.

Recovery in tourism demand

Forecasts for 2024 are optimistic for travel volumes and tourism spending, with a global recovery that could put these figures 2% above pre-pandemic levels. The Asian market, particularly lagging behind in the recovery, is showing signs of recovery with the reopening of key markets such as China. In Europe, the recent inclusion of Romania and Bulgaria in the Schengen zone and the increase in U.S. tourism are driving growth.

Training and talent retention

International institutions stress the importance of improving training and talent retention in the tourism sector. Both sides agreed that prioritizing service quality is essential to transforming destinations. This requires not only better training of workers, but also the ability to attract and retain qualified personnel.

UNWTO stresses the urgent need to address the shortage of skilled labor as a crucial element for the sustainability of the tourism sector. Without a concerted effort to train and retain talent, and improve working conditions, the industry could face serious obstacles in its ability to continue to grow and offer high quality services. The situation in the Balearics is a microcosm of a global problem that requires integrated solutions and close collaboration between governments and the private sector.