Olympic Games and the European Championship boost Sports Tourism

18-06-24

Sport moves masses and transcends cultural, linguistic and social barriers. In recent years, sports tourism has gained great relevance, driven by globalization, increased mobility and the popularity of major sporting events. This type of tourism has established itself as an important source of income for many cities and countries around the world, accounting for around 10% of global tourism and generating more than US$700 billion (655 billion euros) annually.

Data from the World Tourism Organization (UNWTO) show how sports tourism has grown exponentially, influenced by events such as the Olympic Games and soccer championships like the European Championship, which kicks off in Germany this weekend. These events play a crucial role in the economic diversification, growth and sustainable development of destinations around the world.