Japan faces tourism saturation: measures to decentralize tourism

24-06-24

Tourist saturation, a problem that affects many major European destinations, has become a global challenge that now also impacts the Land of the Rising Sun. Japan has begun to implement measures to mitigate overcrowding in its most popular tourist areas, such as Tokyo, Osaka and Kyoto, and to promote the dispersion of travelers to other lesser-known regions.

To address tourist overcrowding, local authorities, with the support of the central government, have introduced several initiatives. In Kyoto, a shuttle bus system has been set up to transport visitors to tourist attractions, thereby reducing traffic and congestion in crowded areas. In addition, lesser-known regions are being promoted to decentralize tourism and distribute visitors more evenly throughout the country.