FITUR to celebrate its 45th anniversary in 2025 with new offerings

27-06-24

FITUR, the International Tourism Trade Fair, will convene the global tourism market from January 22-26 at IFEMA MADRID, in a context of tourism recovery. According to the World Tourism Organization (UN Tourism), in the first quarter of 2024 more than 285 million tourists made international trips, representing a 20% increase compared to 2023. These figures project an excellent 45th edition of FITUR, consolidating the records registered in 2024.

With a strong professional orientation, FITUR will represent the entire tourism value chain, including countries and destinations, the accommodation sector, agencies and tour operators, technology companies, means of transport and institutions from around the world. The fair will showcase the latest trends in the sector.

In this new edition, with Mexico as a Partner Country, FITUR is presented as a fundamental tool for the revitalization of the global tourism business. In addition to promoting the generation and exchange of knowledge, FITUR seeks to foster innovation, competitiveness and sustainability.

FITUR 2025 will offer multiple benefits for destinations and companies in the tourism sector, highlighting its focus on networking, global visibility, direct sales and training for professionals. The fair is expected to boost both participating businesses and the growth and innovation of the entire tourism industry.

New features at FITUR 2025

The fair will continue to focus on specialization, offering high-quality content in various tourism segments. It announces the renewal of its ten monographic sections:

• FITUR 4all: It will publish the 'Guide to Good Practices in Accessibility in Tourism'.

• FITUR Cruises: Dedicated to the cruise industry.

• FITUR Know-How & Export: Promotes the internationalization of tourism knowledge.

• FITUR LGTB+: Focuses on diversity and inclusion in destinations.

• FITUR Lingua: Addresses the challenges and opportunities of language tourism.

• FITUR Screen: Highlights travel related to film and television.

• FITUR Sports: Focuses on sports as a travel motivation.

• FITUR Talent: Highlights talent management and professional training.

• FITUR TechY: With technology and tourism innovation as protagonists.

• FITUR Woman: Addresses equality and the role of women in tourism employment.

These sections are complemented by FITURNEXT, focused on how tourism can contribute to sustainable food management, and Travel Technology, which brings together technology companies in the tourism sector.

María Valcarce, director of FITUR, noted: "After a 2024 where the fair recorded records in all its parameters, we hope that in this new edition, which is so special because it is the 45th anniversary, we will continue to consolidate our global influence thanks to the support of the public and private sectors. Opening the annual calendar of tourism fairs is a privilege and a challenge, and the figures from international organizations for the first half of the year give us good prospects".