Tourism Innovation at the University of Valencia (Spain): presentation of the Regenerative and Circular Tourism Intelligence System by the TSTT
09-07-24
The Manifesto to combat tourismphobia and promote a socially sustainable tourism industry was also presented.
During the event Dr. Author Natalia Castro showed to the participants the Regenerative and Circular Smart Tourism Guide.
On July 8, at the University of Valencia, Spain, the Tourism & Society Think Tank (TSTT) held a significant event at the Inter-University Institute for Local Development (IDL). On this occasion, three outstanding international proposals were presented, with the aim of revolutionizing the tourism sector towards a more sustainable and regenerative model.
Proposals included the Regenerative and Circular Tourism Intelligence System (SIT-RC), a manifesto to combat tourismphobia and promote a socially sustainable tourism industry, and the Regenerative and Circular Smart Tourism Guide.
Introduction of the SIT-RC: Innovation and Sustainability
Antonio Santos, president of the TSTT, together with Dr. Fernando Molina, head of the Science, Technology, Data and Tourism Intelligence group, opened the presentation. The SIT-RC focuses on improving the relationship between residents and tourists, promoting "Tourism + Positive Impact". This system has been implemented in several countries, demonstrating its effectiveness in transforming the current tourism model. During the presentation, innovative strategies and the results of the first half of 2024 were shared.
24-07-08 TSTT Manifesto mitigating Tourismphobia and Sustainable Society.pdfSIT-RC is structured into three main working units, each with a specific focus to address the needs of smart tourism destinations:
Science and Business Innovation Unit (UCIE) and INTERCAMPUS-RTI:
Fernando Molina: PhD in international economics and tourism, director of innovation and tourism intelligence at MTA Connect, and co-author of SIT-RC. Molina has implemented smart tourism routes globally, specializing in blue tourism, wine tourism, nature and culture.
Luis Sánchez: Engineer specialized in tourism intelligence systems, collaborator of the SDTI Hub and expert in technological business models and employability.
Vicente Pons: PhD in cybersecurity and internationalization of artificial intelligence, coordinator of the Tur-IA Platform program.
Daniela Flores: PhD in internationalization of smart destinations and participatory governance, coordinator from Brazil of the Intercampus ITRC network.
Resitur Observatory and Impact+ CR Territorial Lab:
Selena Garavito: PhD and researcher at IDL, coordinator of the social innovation table in collaboration with the NGO Emcat. Garavito promotes the inclusion of disadvantaged groups and organizes activities with a positive socioeconomic impact.
Natalia Castro: Environmental engineer, promoter of the Territorial Impact+ Laboratory of Regenerative and Circular Tourism in Buñol, Valencia. Castro presented the first Smart, Regenerative and Circular Tourism Guide at the Digital Tourist 2024 forum in Benidorm.
Technical Assistance Office "Tourism Visioneer" RTI:
Enrique Niñerola: Expert in digital change management and the implementation of the SIT-RC system in smart routes. The office focuses on anticipating opportunities and accelerating tourism transformation. Its lines of action include communication, tourism intelligence, marketing and promotion, and the creation of a phygital store and a school of tourism intelligence.
Manifesto to Combat Tourism Phobia
During the event, Antonio Santos presented the Manifesto to Combat Tourismphobia and Promote a Socially Sustainable Tourism Industry. This manifesto is a "call to action to redefine tourism in the 21st century, making it more just, sustainable and respectful". The initiative seeks to change the perception of tourism, highlighting the importance of a balanced approach that benefits both residents and tourists.
The Regenerative and Circular Smart Tourism Guidebook
Profesor Natalia Castro presented the Regenerative and Circular Smart Tourism Guide, an essential tool for implementing sustainable practices in tourism. This guide provides guidelines for developing tourism that not only minimizes environmental impact, but also regenerates resources and benefits local communities. The guide is the result of an international and multidisciplinary collaboration, and is expected to play a crucial role in the transformation of the tourism sector.
To access the Regenerative and Circular Smart Tourism Guide: click here.
Closing and acknowledgements
To conclude the event, Antonio Santos thanked all TSTT participants and collaborators. He highlighted the innovative solutions included in the TSTT Innovation and Tourism Intelligence Working Group's report, ranging from identity smart routes to new intelligent management systems (ITS) and artificial intelligence platforms. He also highlighted the creation of the first Regenerative and Circular Tourism Intelligence Center in Buñol, Valencia, which promotes the use of green technologies and the protection of natural resources.
The event at the University of Valencia marked a milestone in the evolution of tourism towards a more sustainable and regenerative model, underlining the importance of international collaboration and the use of advanced technologies to achieve a positive impact on local communities and the environment.
For further information: contact@tourismandsocietytt.com
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