The choice of Perth is no accident. The city and its surroundings offer a stunning backdrop that reflects both the natural beauty and rich cultural heritage of Australia. Known for its expansive beaches, national parks and vibrant city life, Perth aligns perfectly with the themes of sustainability and appreciation of nature that will be central to the summit. In addition, the region is known for its focus on environmental preservation and respect for local indigenous cultures, making it an ideal place to discuss the future of tourism in a conscious and responsible manner.

The event will feature a number of prominent business leaders who will offer their vision for the future of tourism. Confirmed speakers include Greg O'Hara, founder and senior managing director of Certares and chairman of WTTC; Matt Goldberg, CEO of TripAdvisor; Audrey Hendley, president of American Express Travel; Jerry Inzerillo, CEO of Diriyah Company Group; Hiroyuki Takahashi, chairman of the board of JTB Corp; and James Thornton, CEO of Intrepid Travel, among other influential leaders.

These speakers will provide valuable perspectives on a variety of topics, including the resilience of the travel industry, emerging trends in the modern traveler, and strategies for sustainable growth. The Summit will focus on exploring how the industry can adapt to global changes, address current challenges and seize emerging opportunities for a more inclusive and environmentally responsible future.

In addition to lectures and panel discussions, the event will include networking sessions and opportunities to collaborate on new initiatives. This will allow attendees to exchange ideas, establish strategic alliances and share best practices. Interaction between industry leaders, government policy makers and other stakeholders will be crucial to identify innovative solutions and foster global cooperation to advance tourism.

The 24th WTTC Global Summit will also underscore the importance of public-private partnerships in driving more sustainable tourism. It will focus on strategies to improve the industry's resilience in the face of global challenges, such as climate change and economic crises, and how businesses and governments can work together to build a stronger and more adaptable tourism sector.

The presence in Perth of a variety of tourism leaders and experts underscores the growing interest in the region and the sustainable tourism practices being developed there. By bringing these influential personalities together in one place, the summit will offer a unique opportunity to influence the future of tourism and to promote practices that respect both the environment and local cultures.

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The WTTC World Summit 2024 in Perth will not only be a meeting point for tourism leaders, but also a celebration of Australia's commitment to sustainability and cultural diversity. With a focus on innovation and responsible growth, the event promises to be a significant milestone in the evolution of global tourism.