Latin Americans compete with Asians for the luxury tourist throne in Spain
11-07-24
Elite tourists spent an average of €50,800 on luxury brands, 19% more than in 2019.
In the center of Madrid and Barcelona, where luxury brands are concentrated, different accents are heard. The days when the big names were eagerly awaiting the arrival of Asian tourists are long gone: now it is Latin Americans who are competing to be the most valuable customers. According to the report "The Elite Tourist" by international tax-free operator Global Blue, prepared for Círculo Fortuny, 18% of tourists seeking luxury products in Spain come from China, closely followed by 17% of Latin Americans. In third place are Americans, with 15%, who are showing a growing interest in Spain.