COCAL 2024: Lima ready to inaugurate the Meetings Industry Congress

04-07-24

The Federation of Congress and Allied Organizing Entities of Latin America (COCAL) is in the final stages of preparation for its annual congress, which will take place in Lima, Peru. This event will mark COCAL's 40th anniversary, highlighting its continued leadership in the meetings industry in the region.

COCAL 2024 not only celebrates four decades of history, but also looks to the future, positioning itself as a crucial event for the industry. This congress will be a meeting point for leaders, innovators and professionals looking to share ideas, collaborate and chart new goals.

The event promises to be vibrant and contemporary, covering everything from the latest technology trends to best practices in the meetings industry. Participants will be able to enjoy keynotes, interactive workshops and networking opportunities that will facilitate knowledge sharing and the creation of strategic alliances.

Key topics to be addressed at the congress include sustainability in events, professional management, the perception of Latin America in the global marketplace, specialized challenges and the integration of new technologies.

Featured speakers include Ana Maria Viscasillas, president of the Events Industry Council, who will talk about inspiration and innovation in the industry; Raimond Torrents, CEO of the Event Management Institute, who will discuss the identification of unique opportunities; and Jose Carlos de Santiago, president of the Excelencias Group, who will explore gastronomy as the backbone of new event experiences.

In addition, other experts such as Arnaldo Nardone, Juan Fernando Rubio, David Hidalgo, Jose Quiñones, Rafael Felix Torrese, Julio Cesar Bojorquez, Alvaro Rojas and Patricia Grisolle will share their knowledge in areas such as sustainability, strategic planning, marketing applied to fairs, sporting events and digital transformation.

The COCAL 2024 program will run from July 9 to 11, and will include activities such as COCAL's Annual Ordinary Assembly, the Future Leaders Forum and the opening ceremony. The event's thematic axes will provide a comprehensive overview of current trends and challenges in the meetings industry.

COCAL 2024 is presented as an essential event for the meetings industry in Latin America, celebrating its legacy while projecting itself into a future full of opportunities and new challenges.

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