Chinese women decide on travel

06-07-24

Chinese women are embracing a new era of travel marked by bold exploration and self-expression. While shopping is an important activity, their travel experiences have become much richer and more diverse.

Women made 80% of travel decisions and accounted for 6 out of 10 Chinese tourists last year, according to a recent report by Finn Partners. This shift is especially noticeable among luxury travelers, notes Jenny Lo, managing partner for China at Finn Partners. The study sought to understand how social changes influence Chinese women's travel motivations, habits and influences.

Likewise, the concept of luxury has evolved from material possessions to personal fulfillment. For many, travel now represents "me-time," joy and recognition of achievement. About two-thirds of respondents see luxury as total privacy, while more than half see it as experiences that bring joy. Nearly half perceive luxury as recognition for their hard work.