Caribbean: New communication tools for tourism and health
23-07-24
The Caribbean region will benefit from an initiative aimed at expanding the use of innovative tools and resources to improve the health and safety of visitors, residents and all tourism stakeholders.
The Caribbean Public Health Agency (CARPHA), the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) collaborated on the “Regional Tourism Health Capacity Enhancement and Digitization Project: Promoting the Health of Caribbean Travelers,” with funding and technical assistance from the Inter-American Development Bank (IDB). This collaboration seeks to mitigate the negative effects of pandemics and natural disasters on tourism.
A key outcome of the project was the development of comprehensive communication and social media plans, along with a health and tourism crisis communication toolkit to support healthier and safer tourism in the Caribbean. These tools are designed for public and private sector tourism partners.