Luxury Tourism in Peru with a potential of up to 1,500 dollars of daily expenditure

30-01-24

• Nevertheless, Peru remains one of the few countries without a shopping tourism program, including the promotion of handicraft shopping.

In today's global tourism landscape, Peru stands out as a luxury destination, attracting a niche market comprised of celebrities and high net worth entrepreneurs. This segment, known for its substantial spending power, has put Peru on the map as a coveted destination, with expenditures that can amount to $1,500 per day.

The year 2023 marked a turning point for Peruvian tourism, where the country was not only celebrated for its rich cultural heritage and traditions, but also for its exquisite culinary offerings, recognized worldwide. These attractions have made Peru a must-see destination for travelers in search of unique, high-standard experiences.

The president of the Peruvian Association of Travel and Tourism Agencies (Apavit), Ricardo Acosta, provides a detailed view of the spending profile of these tourists. According to Acosta, the luxury tourist in Peru spares no expense, opting for top-of-the-line accommodations, gastronomic experiences in renowned establishments such as Central in Lima, and exclusive activities. This level of spending represents a significant economic injection for the country.

Acosta also highlights the importance of capitalizing on Peru's distinctive characteristics. The hospitality of its people and the diversity of its destinations are aspects that, according to the businessman, should be better exploited. In this regard, he points out the need to invest in infrastructure and services that meet the standards expected by this market segment, including improvements in medical care centers and emergency services.

Luxury tourism is not only limited to Lima and Cusco. Destinations such as Arequipa with its luxury hotels, Ica for the fascinating Nazca Lines, the pristine beaches of northern Peru, and the exclusive lofts in Tarapoto and Iquitos, are part of this high-end offer that Peru has to offer.

Looking ahead, the Asia-Pacific Economic Cooperation Forum (APEC) is emerging as a strategic platform to further promote luxury tourism in Peru. This year's edition, which will take place in November, represents a unique opportunity for Acosta and other industry leaders to highlight Peru's goodness and further attract the attention of a global market.

Luxury tourism, therefore, is not only an economic driver, but also an opportunity to showcase Peru's cultural, historical and natural wealth to the world. With the right investment and promotion, this segment could become a fundamental pillar of the country's tourism and economic development.