Italy receives 2.1 million shopping tourists 

12-01-24

This year, 2.1 million tourists chose Italy for a shopping vacation, the so-called "shopping tourism", which is seven percent more than 2019, the year before the pandemic.

The traditional Via Montenapoleone, Milan's street of brands, rises this year to second place in the world ranking for retail value per square meter (18 thousand euros, up 31 percent on 2019).

By 2025 the number of active outlets and department stores will be close to a hundred (28 and 71, respectively), making Italy an increasingly central place in the geography of destinations chosen by tourists, foreign or not, for shopping.

These are the key figures presented by the research firm Risposte Turismo at the opening of the sixth edition of Shopping Tourism, the Italian forum held in Rome.

As far as the U.S. market is concerned, the analysis shows that Rome, Milan, Naples, Venice and Florence continue to be the cities that, in that order, this segment of demand associates with shopping, considering them ideal destinations for this activity.

As for other smaller centers, the survey shows that Bologna and Genoa score higher than other locations such as Taormina, Cortina and Capri.