WTTC urges European Union to unlock Travel & Tourism industry's potential
17-02-24
In a strategic pronouncement aimed at catalyzing the evolution of the Travel & Tourism industry, Julia Simpson, President and CEO of the World Travel & Tourism Council (WTTC), has highlighted the critical importance of this sector as an engine of economic growth in the European Union. With a vision for the future, Simpson urges EU stakeholders to embrace the WTTC guidelines, which are designed to foster sustainable and flourishing development. He especially emphasizes the vast growth potential that could be unlocked through the adoption of technological innovations and digital transformation.
This call comes at a time when the Travel & Tourism industry is showing signs of vigorous growth, employing more than 22 million people and contributing €1.4 billion to the European Union's GDP. WTTC presents an ambitious 'Call to Action', outlining three crucial areas for the sector moving forward: modernization, improving sustainability and facilitating cross-border transit. These measures have the potential to raise the sector's economic contribution to €1.9 trillion by 2033, creating nearly 4 million new jobs.