U.S. Consumer Travel to Surge in 2024

14-02-24

As inflation continues to moderate, a new survey from Nationwide Travel Insurance shows U.S. consumers are optimistic about their travel plans in 2024 – right as spring break travel planning ramps up. Nearly all surveyed (91%) say they have plans to travel domestically in 2024, with four in 10 (40%) planning to travel more than they did in 2023. Additionally, half (50%) of consumers are planning to travel internationally this year.

Regardless of where they're going, consumers are already thinking about how they'll get to their travel destinations. Taking a road trip by car is the most likely mode of transportation (30% already have plans to do this and 60% say they are likely to). Flights are still popular, with nearly a quarter of people (22%) planning to travel by air (with an additional 46% saying they are likely to fly). Additionally, cruises may see a resurgence – while only 6% of consumers have already planned a cruise, almost a third (29%) say they are likely to take one in 2024.