Looking ahead, Minister Ersoy has set an ambitious goal for 2024: to reach 60 million visitors. To achieve this goal, Turkey plans to focus not only on its traditional markets, but also on expanding into new regions. Specifically, it seeks to attract more tourists from North America, including the United States and Canada, as well as from the Nordic countries, such as Sweden, Norway, Denmark and Finland. In addition, the strategy includes a push into the Asia-Oceanic markets, with a particular emphasis on China, India and Australia.

This diversified approach seeks not only to increase the number of international visitors, but also to strengthen Turkey's position as a top tourist destination on the world stage. With a rich cultural heritage, stunning natural landscapes and unparalleled hospitality, Turkey is positioned as an attractive destination for a wide range of tourists, from those interested in history and culture to adventure and nature lovers.

As Turkey moves toward its 2024 goal, the country continues to develop its tourism infrastructure and expand its experiential offerings to meet and exceed visitor expectations. With initiatives ranging from improving air connectivity to promoting sustainable tourism, Turkey strives to offer a rich and diverse tourism experience that can capture the interest of travelers from around the world.