According to German media FVW, airlines find package tours an attractive product
26-02-24
The growing trend in the travel industry to offer complete packages to customers, beyond individual products or services, is an increasingly palpable reality. Package tour marketing, traditionally the domain of tour operators and travel agencies, now sees a broader spectrum of industry players, including airlines, cruise lines and rail operators, diving into the sale of integrated travel experiences. This focus on creating complete experiences reflects a significant shift in the way we understand tourism, seeking to offer the traveler a holistic solution that encompasses all aspects of their journey.
In this context, EasyJet Holidays has announced its entry into the German market, a decision notable for its choice to dispense with traditional travel agencies for its launch. This strategy underlines the evolution of the travel market, where companies are looking to establish direct contact with their customers, leveraging digital platforms and direct sales strategies to personalize their offers.