According to an analysis by Oxford Economics, the number of international trips


According to an analysis by Oxford Economics, the number of international trips made by Chinese tourists is expected to experience a notable increase, doubling in 2024 compared to the previous year. However, this increase will still be 22% below the levels recorded in 2019, before the pandemic. This study suggests that Chinese tourism will not achieve a full recovery to its pre-pandemic figures until 2025, indicating a slower pace of recovery compared to other major outbound markets globally.

The revival of Chinese tourism, which gained momentum in 2023, will continue its progress toward normalcy in 2024. This progress is favored by the mitigation of certain obstacles, such as the expansion of air connections and the streamlining of passport and visa processes, especially noticeable in the second half of 2023.

In terms of destinations, the Oxford Economics report highlights that the Middle East will be the fastest recovering region in terms of Chinese visitor volume, anticipating that by 2024 it will even surpass pre-pandemic levels. This upward trend is mainly attributed to the increase in travelers to the United Arab Emirates.

The analysis also forecasts a full recovery in Chinese travel to other Asia-Pacific regions and Africa by 2025. These areas are traditionally the most visited by Chinese tourists. On the other hand, travel to Europe and the Americas is estimated to return to pre-pandemic levels only in 2026, showing a more gradual recovery in these destinations.

This outlook reflects a transition phase towards normality in the international tourism sector, marked by resilient travel demand from Chinese tourists and the challenges faced by different regions to adapt and attract back this important segment of travelers.

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