Value for money is key priority for tourists in ASEAN, regardless of income level

24-12-24

A recent study has highlighted that value for money is the top consideration for tourists visiting Association of Southeast Asian Nations (ASEAN) countries, regardless of their income level. This finding underscores the need for tourism businesses in the region to design offerings that balance quality, authenticity and competitive pricing to satisfy a diversity of travelers.

The report reveals that tourists, regardless of their income, seek to maximize the perceived value of their spending in the region. While some visitors have the financial capacity to access premium services, most still prioritize experiences that are perceived as fair in terms of what they receive for the cost invested. This approach does not necessarily imply choosing the cheapest option, but rather striking a balance between quality, authenticity and price.