The World Network at Chocoa 2025

07-01-25

The World Cocoa and Derivatives Tourist Destinations Network announces its outstanding participation in Chocoa 2025, one of the most relevant events of the cocoa and chocolate industry worldwide, which will take place in Amsterdam, The Netherlands. and is celebrating its 13th edition. This meeting, recognized for bringing together experts, producers, consumers and cocoa lovers, will be the perfect scenario to address the role of sustainable tourism in the promotion and enhancement of this iconic product.

On February 7, within the framework of this prestigious fair, a panel entitled “Tourism with flavor: taking advantage of sustainable cocoa and chocolate tourism” will be held, a space dedicated to exploring the synergies between the two sectors. During this day, the panel will highlight how cocoa and chocolate can become drivers of unique, sustainable and enriching tourism experiences for the producing communities and visitors.

The panel will be led by Amora Carbajal Schumacher, director of the World Cocoa and Derivatives Tourist Destinations Network, who will share her vision on the potential of cocoa as a driver of tourism. Carbajal will emphasize how this product, steeped in history, tradition and cultural significance, can generate economic and social impact in producing regions when integrated into tourism experiences that promote respect for communities and sustainability.

The discussion will also feature the participation of Andrea Boekhoud-Montoya, BENELUX coordinator for the Network, who will offer a perspective from Europe, a key region in both chocolate consumption and innovation around this product. Boekhoud-Montoya will underline the importance of international collaboration to position cocoa as a global tourist attraction.

The panel will seek to answer key questions such as how sustainable tourism can support cocoa producers and preserve local traditions, how to create tourism routes that combine gastronomic and cultural experiences around cocoa and chocolate, and what strategies are needed to promote responsible tourism that respects the ecosystems where cocoa is grown.

These questions will be analyzed by the experts present, who will share success stories and strategies that are already generating positive results in cocoa-growing communities in various regions of the world.

In addition to its relevance as an agricultural and economic product, cocoa has a rich history and culture that make it a unique attraction for tourists. From its cultivation to its transformation into chocolate, each stage offers an incomparable sensory experience that connects visitors with the roots of the producing communities. This approach not only strengthens tourism, but also enables local producers to reap fair and sustainable benefits.

The participation of the World Cocoa and Derivatives Tourist Destinations Network in Chocoa 2025 represents a significant advance in the articulation of efforts between the tourism sector and the cocoa industry. This event is positioned as a crucial platform to give visibility to initiatives that seek to generate a positive impact on both communities and global markets.

Chocoa is an international fair that brings together key players in the cocoa value chain, from producers and traders to chocolatiers, consumers and promoters of related initiatives. With a focus on sustainability and quality, this event has established itself as a benchmark in the sector.

For further information about the participation of the World Cocoa and Derivatives Tourist Destinations Network in Chocoa 2025, visit our official website or follow us on our social networks. Join us in this celebration of cocoa as a bridge between cultures, sustainability and tourism!

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