Cocoa is known as “the golden bean” because of its economic and cultural value. In Quindío, its cultivation has gained strength in recent years as a sustainable alternative to other agricultural sectors. Thanks to its high demand and the growing interest in products of origin, cocoa produced in this region has positioned itself as a premium product.

The quality of cocoa from El Quindio is largely due to the region's climatic and geographic conditions, which are ideal for its cultivation. The farms participating in the Cacao Route have adopted sustainable agricultural practices, promoting respect for the environment and guaranteeing the quality of their products.

Community-based tourism is another fundamental axis of the Ruta del Cacao. This model seeks to generate authentic and meaningful experiences for visitors, who have the opportunity to actively participate in the cocoa production process, from the harvest to the production of products such as chocolates, cocoa liquor, and other derivatives.

Tourists not only enjoy the sensory experience of tasting cocoa, but also learn about the history and tradition surrounding this product. In addition, activities include walks through the plantations, workshops on the fermentation and drying process, and the possibility of interacting directly with the producers.

This interaction strengthens the link between tourists and local communities, promoting a more conscious and sustainable tourism. The income generated through these activities is reinvested in the communities, promoting infrastructure, education and welfare projects.

The Cocoa Route would not have been possible without the joint work of local producers. Cocoa associations have enabled farmers to access resources, training and markets, making them more competitive. In addition, associativity has been key to consolidating strategic alliances with governmental and private entities that support the development of the project.

The strengthening of producers' organizational capacities has resulted in significant improvements in cocoa quality, allowing export to international markets and recognition at specialized events. In addition, coordination with the tourism sector has opened up new opportunities to promote Quindío as a unique destination that combines nature, culture and authentic flavors.

The impact of the Cocoa Route goes beyond the economic benefits. This project has generated a positive change in rural communities by promoting the empowerment of producers, especially women and young people, who have found in cocoa cultivation and tourism an opportunity to improve their living conditions.

The project has also contributed to preserving local traditions and strengthening the cultural identity of the communities. Cocoa, more than an agricultural product, has become a symbol of pride and resilience for the inhabitants of Quindío.

Despite its progress, the Cacao Route faces significant challenges, such as the need to improve tourism infrastructure and ensure access to wider markets. In addition, ongoing training of producers and promotion of the project at the national and international levels are key to its long-term sustainability.

Nevertheless, the potential of the Ruta del Cacao is undeniable. This project not only boosts the economic development of rural communities, but also promotes a model of sustainable tourism.