Gastronomic and wine tourism in Italy grows at double digit rate
17-12-24
The seventh edition of the annual study led by Roberta Garibaldi and developed by the Italian Association of Wine Tourism and Gastronomy (AITE) was recently presented in Parma. The 2024 Report highlighted the measures needed to turn an already consolidated industry into a national strategic driver that boosts the sustainable development of the territory, revitalizes rural areas and breathes new life into small towns. “It is urgent to implement regulatory reforms, invest in infrastructure and cultural centers, foster specialized training and communication, promote technological innovation and adopt a new governance model,” said Garibaldi.
Despite the fact that overall the post-Covid tourism sector is showing signs of decline, especially among Italian tourists, food and wine tourism continues to grow at a double-digit rate. This is confirmed by the Italian Wine Tourism Report, presented this morning in Parma. This new edition, the seventh in the history of the study, was prepared by Roberta Garibaldi, professor at the University of Bergamo and president of the Italian Association of Wine Tourism and Gastronomy.