ASONAHORES integrates two medical experts to its board of directors to boost health tourism

30-12-24

The Association of Hotels and Tourism of the Dominican Republic (ASONAHORES) has announced a significant step in its strategy to diversify and strengthen the tourism sector by adding two prominent physicians to its board of directors. This decision reinforces the association's commitment to the development of health tourism, a growing segment in the region.

The new members, recognized specialists in their respective fields, will bring a unique and valuable perspective to the ASONAHORES management team. Their medical expertise and knowledge of the healthcare sector will be key to identifying opportunities, ensuring high quality standards and promoting initiatives that attract international tourists in search of world-class medical services.

Health tourism has experienced remarkable growth in the last decade, and the Dominican Republic is emerging as a preferred destination for medical and wellness procedures. The combination of advanced medical services, competitive costs and tourist attractions make the country an ideal place for those seeking to combine treatments with unforgettable vacation experiences.

With this renewed management structure, ASONAHORES seeks to develop strategies that will boost the international promotion of the country's medical and hospital services. These strategies will include:

• Alliances with Health Centers: Establish collaborations with renowned hospitals and clinics to ensure excellence in international patient care.

• Training and Certifications: Implement training programs for tourism and healthcare personnel to ensure global quality standards.

• Digital Promotion: Develop digital marketing campaigns targeting key markets, highlighting the Dominican Republic's medical and tourism offerings.

• Specialized Events: Participate in international fairs and organize events focused on health tourism to position the country as a leader in this segment.

The integration of health tourism as a pillar of the tourism sector represents an opportunity to diversify the local economy and generate sustainable income. It also fosters the creation of specialized jobs and strengthens the country's reputation as a quality tourism destination.

ASONAHORES is also working to ensure that the growth of health tourism is sustainable and beneficial to local communities. This includes the implementation of eco-friendly practices in medical facilities and the inclusion of initiatives that promote the integral wellbeing of patients and the environment.

“We are excited to welcome these two healthcare professionals to our board of directors. Their experience will enrich our strategies and allow us to position the Dominican Republic as a reference in health tourism worldwide,” stated an ASONAHORES spokesperson.

With this innovative vision and a strengthened team, ASONAHORES is charting a promising path towards the consolidation of health tourism in the country. This approach will not only attract more visitors, but will also contribute to the well-being of local residents, creating a lasting positive impact on the Dominican economy and society.