Africa: tourism drives economic growth and employment

28-12-24

Africa's travel and tourism sector is booming, with forecasts highlighting its potential to generate significant economic impact and foster massive job creation over the next decade. According to a report by the World Travel and Tourism Council (WTTC) and VFS Global, it is estimated that by 2030, coastal tourism alone could contribute more than £79.6 billion ($100 billion) to African economies, creating around 28 million jobs on the continent.

By 2023, tourism in Africa showed clear signs of recovery following the impact of the pandemic. International arrivals reached 96% of pre-COVID-19 levels, underscoring the resilience of the sector and the continued attraction of African destinations to global travelers. By the end of 2024, the sector is expected to contribute £133.8 billion ($168 billion) to the continent's Gross Domestic Product (GDP) and generate 18 million jobs, becoming a key driver of economic and social development.