World Wine Tourism Conference in Armenia

24-08-24

Armenia, a country with a rich wine-growing history dating back more than six thousand years, will host the 8th World Wine Tourism Conference organised by the World Tourism Organization (UNWTO) from 11-13 September 2024. This international event, which brings together wine tourism experts, professionals and enthusiasts, aims to explore the opportunities and challenges facing the sector today, while highlighting the role of wine tourism as a bridge between the preservation of cultural heritage and sustainable economic development.

Wine tourism as a tool for cultural preservation

The conference theme, ‘Heritage in every bottle: creating authentic wine tourism experiences’, highlights the importance of preserving cultural heritage through wine tourism. Wine tourism, which combines the appreciation of wine with the discovery of local traditions and culture, has become an economic driver for many wine regions around the world. Armenia, with its rich wine history and its re-emergence on the international wine scene, offers a unique example of how wine tourism can contribute to the revitalisation of rural communities and the preservation of ancestral traditions.