One of the main themes of the conference will be ‘The Power of Food’, which will explore how gastronomy can become the centrepiece of a journey, beyond being just a simple dietary necessity. This discussion underlines the growing importance of the culinary experience in tourism, especially in the context of Islamic tourism, where halal food plays an essential role.

This year's theme, ‘Forging Connections’, emphasises the importance of understanding Muslim tourists, Muslim-friendly travel, community, growth and opportunity, as well as inclusivity. The WITC seeks not only to understand the needs of this segment of travellers, but also to foster dialogue and collaboration between industry leaders, policy makers and influencers from around the world.

The conference also aims to address challenges and seize opportunities within the sector. With the growing demand for personalised and culturally sensitive travel experiences, WITC provides an essential platform for Islamic tourism professionals to connect and collaborate on creating innovative solutions that will drive sustainable growth in the sector.

In an increasingly globalised world, the importance of travel and tourism that respects and celebrates cultural differences cannot be underestimated. Events such as the WITC not only promote Islamic tourism, but also contribute to broader intercultural understanding and greater harmony between different communities.

The WITC has established itself as a must-attend event for those seeking to be at the forefront of Islamic tourism. It provides a unique opportunity for industry players to meet, exchange knowledge and work together to develop strategies that respond to the changing needs of Muslim travellers.