Value for money leads duty-free shopping at airports in Q2 2024

25-08-24

The Duty Free World Council (DFWC) has revealed in its latest shopping monitor that ‘value for money’ continues to be the primary purchase driver among duty-free shoppers globally. This finding comes from research conducted by research agency m1nd-set, which focuses on identifying and analysing trends in duty-free shopping.

The report highlights that, during the second quarter of 2024, the perception of ‘value for money’ was identified as the most influential factor driving duty-free shopping decisions. This focus on value for money reflects consumer behaviour influenced by a growing awareness of the relationship between price and quality. This is significant in a context where inflation and global economic uncertainties have affected consumers' willingness to spend on non-essential items.