MSC Cruises reduces emissions with new itinerary planning tool
08-08-24
MSC Cruises has launched OptiCruise, an advanced itinerary planning tool that will reduce CO2 emissions from its fleet by 15% by 2026. This development is part of its commitment to achieve net zero emissions by 2050. The technology, created in collaboration with OPTIMeasy and funded by the European Union under the CHEK project, uses a mathematical model to optimize routes, minimizing fuel consumption and maximizing operational efficiency without sacrificing passenger experience.
Itinerary planning in the cruise industry has traditionally focused on attracting tourist destinations, but OptiCruise introduces a broader view by considering multiple factors: sequence of calls, schedules, ship speed, excursions and operating costs (fuel, port fees, food). This not only maintains customer satisfaction but also improves energy efficiency and reduces costs.
The tool has been successfully tested for 12 months on the MSC Bellissima, covering 17 ports in the Mediterranean. The results showed a significant reduction in fuel consumption and emissions, anticipating an average saving of 10-15%.