JW Marriott and Flamingo Estate evolve luxury with sensory journeys

03-08-24

JW Marriott and Flamingo Estate have revolutionized luxury hospitality through sensory experiences. This collaboration focuses on stimulating guests' senses through aromas, sounds and flavors. At the JW Marriott Mexico City Polanco, visitors enjoy a garden infusion encapsulated in a candle, nature-inspired playlists and an exclusive artisanal honey. This trend responds to the search for wellness and meaningful post-pandemic experiences, setting a new standard in hotel luxury.

The collaboration between JW Marriott and Flamingo Estate, founded by Richard Christensen in Los Angeles, is based on shared values such as a love of nature and wellness. Bruce Rohr, vice president of JW Marriott, stresses the importance of offering experiences that transcend traditional accommodations, focusing on guests' holistic well-being.

This initiative includes a variety of elements designed to engage the senses:

Scent: the infusion of garden and white lotus flower, used in exclusive candles.
Sound: sound programs and playlists that reflect nature and the rhythm of the day.
Taste: handcrafted honey with California wildflowers, holy basil and bergamot, featured in dishes and beverages.

Sustainable and conservation initiatives are crucial, resonating especially with younger generations. JW Marriott's efforts to deliver authentic and memorable experiences, aligned with sustainability and social justice values, reflect a shift in the expectations of modern travelers.

Bruce Rohr emphasizes that future hospitality will be based on experiences that engage all the senses and deep human values. Strategic partnerships, such as that of JW Marriott and Flamingo Estate, demonstrate how the hospitality industry is evolving to meet the demands of travelers who seek more than just accommodations, but meaningful and revitalizing experiences.

The focus on sensory travel redefines luxury in hospitality, offering guests a deeper connection to nature and an enriching experience. This evolution in the hospitality industry highlights the importance of innovation and creativity in service offerings, adapting to the changing preferences and needs of contemporary travelers.

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