Japan adapts retail spaces to accommodate Muslim visitors
22-08-24
With the increase of Muslim tourists in Japan, many shops and shopping centres are implementing new measures to cater to this growing segment of visitors. Among the most prominent initiatives is the installation of prayer rooms in a number of shops, a direct response to the need for adequate space for Muslims to perform religious practices during their visits.
Muslim tourism in Japan has experienced significant growth in recent years, driven in part by the promotion of the country as a welcoming destination for all. Efforts to attract this group have intensified, especially in the run-up to major international events such as the Tokyo Olympics in 2021, where the need to improve facilities and services for Muslim visitors was noted. This includes not only the creation of prayer spaces, but also the provision of halal food and the training of staff to understand and respect the cultural and religious needs of these tourists.
One of the most visible examples of this adaptation is the creation of prayer rooms in department stores and shopping malls, such as in the famous Ginza shopping district in Tokyo. These rooms are equipped with prayer rugs, compasses indicating the direction of Mecca, and in some cases, even ablution facilities so that visitors can purify themselves before praying. These facilities are not only appreciated by tourists, but also by Muslim residents living and working in Japan.
In addition to prayer spaces, the shops are incorporating other services to attract and accommodate Muslim visitors. For example, halal food options have been expanded in many restaurants and grocery shops, ensuring that tourists can enjoy Japanese cuisine without compromising their religious beliefs. Clear labelling and halal certification are becoming increasingly common, making it easier for Muslims to identify products that meet their dietary requirements.
A recent study by the Japan Tourism Agency underlines the importance of these efforts. According to the research, the positive experience of Muslim tourists in Japan not only increases the likelihood that they will return, but also reinforces the country's reputation as an inclusive and respectful destination for diverse cultures and religions. Adapting commercial spaces to include prayer rooms and halal options is a key strategy to achieve this goal.
As Muslim tourism continues to grow, other industries in Japan are also taking note. For example, the hotel industry is beginning to offer adapted rooms, with signs indicating the direction of Mecca, prayer rugs and halal menus in room services. Similarly, Japanese airports have begun to offer prayer rooms and halal food options, ensuring a seamless and comfortable experience for tourists from arrival to departure.
The drive to cater to Muslim tourists is also being supported by technology. Several mobile apps have been developed to help Muslims find nearby halal restaurants, mosques and prayer halls. These apps not only facilitate tourists' stay, but also promote greater awareness of available services, making trip planning easier and less stressful.
In collaboration with:
This site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies.
