One of the most visible examples of this adaptation is the creation of prayer rooms in department stores and shopping malls, such as in the famous Ginza shopping district in Tokyo. These rooms are equipped with prayer rugs, compasses indicating the direction of Mecca, and in some cases, even ablution facilities so that visitors can purify themselves before praying. These facilities are not only appreciated by tourists, but also by Muslim residents living and working in Japan.
In addition to prayer spaces, the shops are incorporating other services to attract and accommodate Muslim visitors. For example, halal food options have been expanded in many restaurants and grocery shops, ensuring that tourists can enjoy Japanese cuisine without compromising their religious beliefs. Clear labelling and halal certification are becoming increasingly common, making it easier for Muslims to identify products that meet their dietary requirements.
A recent study by the Japan Tourism Agency underlines the importance of these efforts. According to the research, the positive experience of Muslim tourists in Japan not only increases the likelihood that they will return, but also reinforces the country's reputation as an inclusive and respectful destination for diverse cultures and religions. Adapting commercial spaces to include prayer rooms and halal options is a key strategy to achieve this goal.
As Muslim tourism continues to grow, other industries in Japan are also taking note. For example, the hotel industry is beginning to offer adapted rooms, with signs indicating the direction of Mecca, prayer rugs and halal menus in room services. Similarly, Japanese airports have begun to offer prayer rooms and halal food options, ensuring a seamless and comfortable experience for tourists from arrival to departure.
The drive to cater to Muslim tourists is also being supported by technology. Several mobile apps have been developed to help Muslims find nearby halal restaurants, mosques and prayer halls. These apps not only facilitate tourists' stay, but also promote greater awareness of available services, making trip planning easier and less stressful.
