WTTC and Microsoft reveal the transformative impact of artificial intelligence
27-04-24
At a recent event at the UN General Assembly in New York, the World Travel and Tourism Council (WTTC) along with Microsoft, presented two groundbreaking reports outlining the significant impact of Artificial Intelligence (AI) on the travel and tourism industry. These reports, titled "Responsible Artificial Intelligence (AI): Overview of AI Risks, Security and Governance" and "Artificial Intelligence (AI): Global Strategies, Policies and Regulations," mark a crucial advancement in WTTC's mission to promote innovation and excellence in customer experiences through ethical and responsible integration of AI.
The first report, "Responsible Artificial Intelligence (AI)," focuses on the ethical challenges and potential risks involved in the use of AI, proposing regulatory frameworks that ensure transparency, fairness and accountability. It addresses critical issues such as bias, discrimination and the need for human oversight in AI systems.
On the other hand, "Artificial Intelligence (AI): Global Strategies, Policies and Regulations" provides a comprehensive overview of how different countries and international organizations are shaping the future of AI, developing strategies and policies to foster innovation and ensure its ethical and responsible use.