Generation Z women lead use of digital platforms for travel planning in China

16-04-24

Chinese travelers are increasingly turning to digital tools such as travel apps and social media to plan their trips, according to a new report from China Trading Desk. The survey, which collects data from 15,000 Chinese on a quarterly basis, reveals that 40% of travelers use platforms such as CTrip, Qunar, Xiaohongshu (the Chinese Instagram) and Douyin (the Chinese TikTok) to plan their trips abroad.

The trend is especially pronounced among younger travelers aged 18-29, and Xiaohongshu is the favorite platform for this demographic. CTrip remains the preferred booking tool across all age groups. Subramania Bhatt, CEO of China Trading Desk, highlighted the extensive role these digital platforms play, not only in travel planning, but also in arranging shopping excursions in destinations.