Fred Dixon to be Brand USA's new President and CEO

06-04-24

Brand USA, the entity charged with promoting the United States as a global travel destination, has announced a significant change in its leadership with the appointment of Fred Dixon as its new President and CEO, effective July 15, 2024. This decision is part of a carefully planned succession process by the organization's Board of Directors, preparing to continue its mission to strengthen the image of the U.S. as a premier travel destination of choice worldwide.

Dixon, who currently plays a key role in promoting New York tourism as president and CEO of NYC Tourism + Conventions, will bring to Brand USA more than three decades of travel industry experience. His industry leadership, characterized by a strategic and visionary approach, has been instrumental in significantly increasing international visitation to New York, doubling to more than 13 million travelers during his tenure.