The 3rd edition of the Orange Caribbean Forum will explore the role of the orange economy as a driver of sustainable tourism


With the aim of socialising experiences and tourism products that are anchored in the natural and cultural heritage of the Dominican Republic, as well as presenting actors and leaders of the tourism ecosystem who promote innovative practices in the creative economy, the third edition of the Orange Caribbean Forum (FCN) will be held under the theme "Orange economy boosting sustainable tourism", an event organised by Switch Havas and SIP Group.

"The orange economy boosts sustainable tourism by promoting cultural and creative experiences that value and preserve the cultural and natural heritage of a region. This is the origin of the concept of Orange Tourism to define a sustainable tourism that generates cultural, economic and social development based on the responsible tourism management of cultural heritage, artistic production and cultural and creative industries," said José Grateraux, CEO of Switch | Havas, one of the companies organising the event.

Orange tourism is an articulator and enhancer of the orange economy, contributing to generate opportunities for the local community based on its identity and through the configuration of orange destinations, territories or tourist clusters with cultural identity.

The panels

The panel Economic development through cultural and sustainable tourism will bring together entrepreneurs and leaders in tourism, culture and sustainability to discuss how the cultural and creative industries can play a crucial role in promoting sustainable tourism destinations. From preserving cultural heritage to creating authentic experiences and engaging local communities.

Meanwhile, exploring how financial institutions can be strategic partners of tourism projects that promote the preservation of cultural heritage, the development of the creative industry and the sustainability of destinations will be the task of the experts in the panel Banking as a driver of cultural and sustainable tourism.

On the other hand, with the panel Leader of cultural and sustainable tourism, the audience will learn how business leadership can shape the future of cultural and sustainable tourism, learning about the experience of a recognised leader in the sector, who will describe his role in promoting responsible tourism practices and in creating a business model that balances economic development with the preservation of cultural heritage and respect for the environment.

Likewise, companies and entrepreneurs who have embraced sustainability as a fundamental part of their operations by creating authentic and environmentally friendly tourism experiences will have the opportunity to share them in the panel Innovative brands and products that drive sustainable tourism.

It will be a space to discover how creativity and innovation can transform the way people travel and experience different cultures, while generating a positive impact on local communities and the environment.

About Orange Caribbean Forum

The Orange Caribbean Forum is an initiative that aims to make visible and place on the public agenda the issues that address the Orange Economy and the Creative Industries in the country and the Caribbean region, highlighting the different actors that make up this sector and its important contribution to the economy and especially the direct impact on the quality of life of communities.

This platform is made up of three projects that are being developed throughout the year. The Orange Chair, which is a seasonal series that aims to give visibility to different actors belonging to the creative and cultural industries of the country, who through their visions and stories demonstrate the potential that our country has to continue positioning itself as a creative reference in the Caribbean.

Conexión Naranja is the second platform of Caribe Naranja, which consists of specific talks that facilitate the exchange of ideas, with the participation of experts and personalities from different guilds of the creative industry, who share their visions and experiences.

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