Thailand and how the noodle became a tourist attraction

16-09-23

The campaign will redesign instant noodles packaging to include details of tourist attractions in Thailand, along with interesting facts about Thai cultures and cuisines.

Tourists visiting Thailand can now learn about local attractions, cultures and cuisines just by reading the packaging of instant noodles.

The campaign is the latest collaboration between the Tourism Authority of Thailand (TAT) and Nissin Foods (Thailand), which has seen the redesign of instant noodles packaging to include photos and details of tourist attractions in Thailand.

Consumers can also find interesting facts about Thai cultures and cuisines on the packaging, which should encourage them to visit local eateries to sample the dishes, Kittiphong Praphatthong, TAT’s director of the central region, said,