Long-haul markets, such as China and the U.S., increase their interest in traveling to Europe in autumn

16-10-23

Travelers from long-haul markets are enthusiastic about exploring European destinations this fall, with travel intentions remaining the same or growing compared to last year, according to a European Travel Commission (ETC) study in China, Japan, Australia, the United States, Canada and Brazil.

In particular, interest in traveling to Europe has increased especially in China, with 74% of respondents intending to visit a European destination between September and December 2023. This is up 10 percentage points compared to 2022 and up nine points compared to 2019.

In Australia and Brazil, the intention to travel to Europe decreased slightly compared to last year. Australia recorded a three-point decline, possibly due to increased interest in exploring other destinations and the southern hemisphere summer season, which makes domestic travel more attractive to them.

Brazil also recorded a three-point drop, but sentiment remains strong in this market, with more than half (52%) of respondents expressing a desire to travel to Europe, according to the ETC report.