The Virtuoso platform believes that the luxury tourist is looking to travel to unfamiliar destinations

01-10-23

Post-pandemic, luxury travellers have geared their travel to seek out elements that are closer to nature and the communities they visit, and not only that: they are also looking to ensure that the spending they can contribute to a destination pays back beyond their stay, says Matthew Upchurch, CEO of luxury travel advisory platform Virtuoso.

"Many luxury travellers want to see how their spending helps the destinations they go to," he said in celebration of World Tourism Day. "The new luxury traveller wants to go to different places, to be with people. They want to be with the people, they have a very different attitude, more of an adventure but also to get to know the culture."