Tripadvisor also bets on travel itineraries created by artificial intelligence
12-11-23
In an increasingly digitized world, the travel industry is not far behind. Tripadvisor's recent artificial intelligence (AI)-based update for travel planning is a clear example of how technology is revolutionizing the industry.
According to Matt Goldberg, CEO of Tripadvisor, the AI-assisted travel planning tool Generative AI has shown significantly higher conversions and revenue generation. During the first three months in beta, members who created itineraries returned at a much higher rate in the first seven days compared to those who did not. In addition, these members generate on average three times more revenue than the average Tripadvisor member.
Tripadvisor is using AI for a variety of functions - from content creation to review summarization to customer service. For example, in popular cities such as New York and Paris, fresh and relevant content is being curated that has increased user interactions by 15%. In addition, AI is being used to provide clear summaries of reviews, offering valuable insights into key aspects of hotels, such as noise levels.
AI is not only improving the user experience, but is also having a significant financial impact. Users who create a trip and engage more deeply are exposed to monetizable hotel recommendations and experiences, as well as relevant partner ads. This has resulted in a double-digit increase in experiential revenue on pages with content enhancements.
This development is just the tip of the iceberg. The adoption of AI in tourism is growing rapidly, and its potential to transform the industry is immense. From personalized recommendation systems to intelligent chatbots and advanced data analytics, AI is opening up new possibilities for personalizing and enhancing the travel experience.
A Cornell University study highlights how AI can improve the customer experience in tourism. For example, by analyzing customer data, hotels can personalize services and offers, increasing satisfaction and loyalty. In addition, automating repetitive tasks allows employees to focus on providing more personalized service.
Another growth area is the use of virtual reality (VR) and augmented reality (AR) in tourism. These technologies, combined with AI, can deliver immersive experiences that allow users to "visit" destinations before physically traveling. According to a report by Grand View Research, the virtual reality market in tourism is expected to reach $1.4 billion by 2025.
In addition, AI is playing a crucial role in the post-COVID-19 tourism recovery. It can help predict travel trends, optimize pricing and manage capacity to ensure safe and efficient travel. A McKinsey report highlights how airlines are using predictive algorithms to adjust routes and flight schedules in response to changing demand.
In short, AI is making a difference in travel. From improving personalization to increasing efficiency and aiding in post-pandemic recovery, its applications are vast and varied. Companies that adopt this technology will not only improve the customer experience, but will also see a positive impact on their revenue.
Digital transformation is here to stay, and tourism is at the forefront. AI is changing the way we travel, plan and experience the world, and this is just the beginning. In the future, we can expect to see even more disruptive innovations that will make our travels smarter, more personalized and more exciting.
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