World tourism: how to attract different generations

31-05-23

Attracting all generations of travelers, from Boomers to Generation Z, is a challenge that all players in the travel industry must make a priority.

With this in mind, Collinson, the world's leading travel experience company and owner of the Priority Pass brand, conducted a recent study to identify the services that travelers of all generations value most, and thus outline its leadership in understanding emerging consumer expectations.

The 'Traveler of Tomorrow,' as the company dubbed them, is different. More eco-sensitive, they have no strict boundaries in their personal and work lives. They are looking for personalized products and services, tailored to their tastes and needs. He is a digital native traveler, which makes it relevant to develop new technological strategies for all generational groups.