Brand USA speaks optimistically at IPW 2023

23-05-23

IPW 2023, the largest travel and tourism trade show in the US, officially got underway on Monday when Brand USA, the country's destination marketing organisation, opened the morning session with a press conference showcasing the US as an unrivalled travel destination, as well as the organisation's latest consumer marketing campaign, international travel forecasts and consumer insights. 

IPW is the premier inbound travel trade show to the United States, bringing together for the first time in San Antonio, Texas, more than 5,000 industry professionals from over 60 countries. Brand USA is the lead sponsor of the annual event produced by the U.S. Travel Association and held for the first time in San Antonio, Texas.

"What a time to cover the travel industry. I've been in the destination marketing industry for 40 years. And I can honestly say that I don't think there has been a more impactful time for us to do what we're doing, especially after a terrible last three years," Brand USA President and CEO Chris Thompson told more than 200 international journalists. "What sets America apart is the diversity of our geography, the diversity of our experiences, the diversity of our people and our unique pop culture."