5 ways tourism businesses can attract more local travellers: South Africa
18-03-23
One of the most effective ways to attract local travellers and residents is to create packages that cater specifically to them
Easter is fast approaching, and while this season is known for pickled fish, hot cross buns and easter eggs, it is also the first peak travel season of the year. During this time, South Africans tend to make their way back to their hometowns to reconnect and relax with friends and family, says Mashoto Mokgethi, head of domestic tourism for South African Tourism. "A lot of these hometowns have some of South Africa's most enchanting hidden gems presenting a significant opportunity for tourism businesses to tap into the peak travel season market and wow locals with amazing offerings."
"Sho’t Left is encouraging South Africans to explore the country and set their tables anywhere this Easter holiday and not feel restricted to their home dining tables. Tables are central to everything we do - whether you’re in a meeting or simply having lunch at your desk. Tables bring people together and foster a sense of community and belonging. With over 500 small towns, Mzansi travellers have an endless catalogue of accessible and affordable unique locations and experiences to choose from to set their tables.
"South Africans deserve to be rewarded with good experiences (even when it’s close to home) and small-town tourist partners must make sure their offerings stand out," says Mokgethi.