Glamping continues to gain popularity

01-07-23

The growing demand for eco-friendly and sustainable tourism has led to an increased interest in glamping. The camping experience is distinctive and luxurious and has little negative influence on the environment. Furthermore, the glamping business is likely to grow during the forecast period given the customer's desire to spend on luxury travel and glamping sites.

Glamping focuses on providing comfort and luxury in the midst of nature, without significantly damaging or altering the environment. Accommodations are usually built in a sustainable manner, using local materials and environmentally friendly construction techniques. In addition, the conservation of local flora and fauna is promoted, avoiding the construction of large structures that may alter ecosystems.

Without carrying or buying equipment, glamping allows travellers to enjoy the outdoors in certain locations. It also offers the luxurious amenities and services they might expect from a hotel. Several companies now offer different facilities, such as pet-friendly resorts, luxury tents, customised contemporary cabins and more. Several players in the market also provide a clubhouse with communal campfires, outdoor sports, board games and hammocks.

The growing preference for luxury amenities such as beds, Wi-Fi, spas, bars, bathrooms, power and cleaning services are driving sales in the glamping market. Glamping offers an attractive and comfortable accommodation experience and promotes sustainable tourism. Organisations in the tourism industry are offering novel and unique accommodations to reduce the impact of seasonality on their business. This is expected to drive the market in the coming years.

Growing consumer reliance on social media is anticipated to increase public awareness of glamping and its benefits. The influence of social media has fuelled the desire for unique and Instagram-worthy travel experiences. Glamping provides an opportunity for travellers to share picturesque and selected moments, driving the popularity of glamping.

Glamping balances the excitement of outdoor activities with the luxury of contemporary facilities. Hence, it also attracts tourists who are looking for an exciting outdoor experience without compromising on luxurious comforts and conveniences. In addition, it is anticipated that the market will benefit from significant discounts as well as attractive holiday packages offered by various adventure tourism websites.

Unlike conventional hotels, glamping tends to be smaller and less intrusive in the landscape. Accommodations are generally designed to minimise energy and water consumption, using renewable energy sources, efficient heating and cooling systems, as well as eco-friendly practices.

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