Booking.com analysis shows luxury travel is moving towards renewable energy solutions

05-06-23

• More than 80% of travellers expect sustainable and zero-emission options on offer.

Luxury tourism has awakened the demands of today's consumer in the last decade. Added values such as biodegradable materials, renewable energy sources and recyclable materials integrated into the infrastructure are now driving consumer demand for hotels.

According to an analysis by Booking.com, more than 80% of travellers expect an offer with sustainable options that address issues such as gas emissions and excess waste generation.

In this way, today's tourism is made up of a diversified portfolio with sustainable bases, which also allows the hotel's operational chain to be optimised with green campaigns and solutions that can even mean savings. This is the case of the Inkaterra Hotel in Cusco, Peru.

This hotel, in addition to having a waste-saving policy, donated a compactor machine to process seven tonnes of plastic waste per day, which is transported by train to recycling plants in Cusco.

A night at this hotel, which also has one of the best bird-watching sites in the world, can cost up to $4 million per couple.

The Villa Le Blanc , Gran Melia Hotel, in Menorca, became one of the first hotels to be zero-emission, which also allows it to stand out as an icon of luxury. To earn the label, the hotel integrates biomass boilers for power generation, geothermal energy and heat recovery, photovoltaic energy, clean and grey water recovery, and digital technologies to measure and control the water footprint and reduce energy and water consumption as key operational measures. Here, it costs $2.4 million per couple.