e-Tourist: the art of developing an inclusive tourism revival

03-06-23

Costa Rican artisan Luz Amparo Rodriguez believes it’s never too late to start a new chapter. For years, she has painted wooden boxes and coasters inspired by vibrant creatures found in pre-Columbian pots and plates, like the feathered serpent and birds that symbolize the rich biodiversity of this Central American country. This started as a hobby for her, but turning 50 made her realize it was time to transform her pastime into a business.

A decade later, with the guidance, training and support of the Costa Rican Tourism Institute’s Artesanías con Identidad program, her decorated housewares have become popular with tourists shopping for authentic souvenirs in the institute’s downtown San Jose store.