New trends already dominating tourism worldwide

26-07-23

Generative artificial intelligence, short-form video and the rise of immersive experiences are among the trends offering new opportunities for the travel, activities and attractions industry, according to a new report.

The new report from Arival, the leading resource for the travel, activities and attractions industry, looks at the key trends that have shaped the industry this year and offers a preview of what's to come.

Travel, activities and attractions are forecast to surpass pre-pandemic levels by 2024, and some regions and individual operators have already reached that benchmark this year. Travellers are on the move, but the way they discover, plan and book has changed significantly. According to the report, these trends are important for operators and suppliers of tours, activities and attractions.