India poised to lead as Southeast Asia's largest outbound market

24-07-23

India's continued rise as an emerging economic and demographic power - the world's second most populous country - is benefiting Southeast Asian destinations, which are seeing more and more travellers coming from this burgeoning outbound market.

Over the last decade, China had remained the main tourist client for countries in the region such as Thailand, Indonesia and Vietnam; however, the health crisis and the strict restrictions on international mobility imposed by the Asian Giant have reduced the number of travellers to the area. 

India could emerge as the new China "in terms of outbound tourism growth" over the next decade, although connectivity would be limited by the smaller number of airports in India, according to a report published by the Asian Development Bank in May.

In recent years, India's outbound tourism has experienced significant growth due to several factors, including rising disposable income, an expanding middle class, improved air connectivity and greater awareness of international tourist destinations.

Some of the trends and characteristics of outbound tourism from India include:

• Popular destinations: Indians tend to visit a variety of international destinations. Among the most popular destinations are countries in Asia such as Thailand, Singapore, Malaysia and the United Arab Emirates, due to their geographical proximity and attractive tourism offerings. In addition, destinations in Europe, America and Australia are also highly sought after.

• Shopping tourism: Shopping tourism is an important motivation for Indians travelling abroad. Many choose countries known for their shopping malls and discount offers, especially during the sales season.

• Medical tourism: India is known for its medical industry, and some Indian citizens travel abroad for specialised medical treatments or procedures at a more affordable cost.

• Educational tourism: With a growing student population abroad, many Indians travel for quality education at international institutions.

• Leisure and holiday tourism: Indians also seek leisure experiences such as cruises, theme parks, exotic beaches and outdoor adventures in foreign destinations.

• Business travel: Many Indian businessmen and professionals travel abroad for business purposes, attending conferences, trade fairs and establishing international business relations.

The Indian government has taken steps to facilitate outbound tourism, such as simplifying visa procedures and promoting international tour packages through travel agencies and websites. India's outbound tourism is a growing market and is expected to continue to expand in the coming years.