CHTA President calls for own tourism solutions

12-07-23

The president of the Caribbean Hotel and Tourism Association (CHTA) called on Caribbean tourism leaders to shape their own destiny in the vital travel and tourism sector, and not be swayed by the agendas of interests outside the region.

Nicola Madden-Greig noted that while overall tourism activity in the Caribbean has almost returned to pre-pandemic levels, with some destinations growing by "leaps and bounds", others remain in recovery mode, largely due to an imbalance in flight dispersal and insufficient marketing resources.

For the region's tourism sector to recover fully and fairly, Madden-Greig said it is important for government leaders to formulate policies and strategies that promote regular, predictable and inter-island connectivity.