IBTM Americas sees metaverse as beneficial for MICE tourism

06-07-23

Only a few years ago we started to hear the term metaverse more frequently due to the momentum generated by Facebook on this technology, although the concept actually emerged in the middle of the last century 1. 

The metaverse is a virtual world, or a collective environment of several virtual worlds, that provides a shared space for users to interact, experience and exchange information, content and activities; it provides for an integration of virtual, or augmented, reality for users to live, work and play in a simulated 3D environment.

This virtual world allows users to seek meaningful and satisfying experiences in its constituent spaces, and although the concept is in its early stages, it is envisaged that it will continue to evolve to provide more enriching experiences.