This includes researching potential destinations and accommodation options, providing travel inspiration based on each traveller's needs and requirements, as well as creating itineraries for a specific city, country or region.
More personalised and relevant travel recommendations
Travellers can easily chat with the AI Trip Planner pilot to describe what they are looking for in general or specific terms, ask questions and refine their search in real-time, with new options appearing in seconds.
From seeking inspiration on romantic beach destination options in the Caribbean to zeroing in on a specific list of holiday homes for a family of four with air conditioning and a pool, the AI Trip Planner makes recommendations quickly and conversationally.
Integrated travel planning experience
The AI Trip Planner takes the travel planning process one step further, providing travellers with a visual list of destinations and properties, including pricing information from Booking.com, with links to view more details.
Travellers can go back and forth between their chat with the AI Trip Planner and the Booking.com app interface as they consider options for their trip. With a single click on any accommodation they are interested in, they can complete the booking, as the AI-powered Trip Planner is directly integrated into the accommodation booking experience on the Booking.com app.
"Our main goal at Booking.com has always been to leverage technology to make travel easier," explained Glenn Fogel, CEO of Booking.com.
"Recent advances with generative AI are accelerating the work we've been doing for years with machine learning to power and improve all aspects of the customer experience on our platform, whether it's optimising the right order to display photos of a hotel or showing the most relevant reviews. Our new AI Trip Planner is simply the next step in our ongoing journey to explore how we can bring even more value to the entire trip planning process."
"Our new AI Trip Planner offers us really exciting possibilities to help our customers plan and research travel options in a very natural and human way," added Rob Francis, CTO of Booking.com.
"Recent advances with generative AI are accelerating the work we've been doing for years with machine learning to power and improve all aspects of the customer experience on our platform, whether it's optimising the right order to display photos of a hotel or showing the most relevant reviews. Our new AI Trip Planner is simply the next step in our ongoing journey to explore how we can bring even more value to the entire trip planning process."
"Our new AI Trip Planner offers us really exciting possibilities to help our customers plan and research travel options in a very natural and human way," added Rob Francis, CTO of Booking.com.
"Often, people are asked to adapt to technology to do what they want, but with generative AI, we can start having scalable, one-to-one conversations with our customers on their terms, much like you would start talking about planning a trip with your partner or friends. It's just the beginning, we have a lot of ground to cover to innovate and further connect the travel experience on Booking.com, all in a safe, ethical and inclusive way," he explained.
In short, starting 28 June, the beta version of the AI Trip Planner will be available to a growing percentage of Booking.com Genius members in the United States. This means that US travellers must log into their Booking.com account on the app and have their language settings set to English to access the new travel planning tool.
