WTTC: Sustainable travel trend among travellers on the rise

28-01-23

Sustainability is a key element of the travel agenda with tourists keen to reduce their carbon footprint and support sustainable tourism.

69% of travellers are opting for sustainable tourism where they actively seek out travel options according to the report "A World on the Move: Changing Consumer Travel Trends in 2022 and Beyond" released by the World Travel & Tourism Council (WTTC).

In this tracking report, WTTC joined forces with leading global travel services provider Trip.com Group and its leading consumer brands Trip.com, Ctrip and Skyscanner, with additional data from Deloitte, to analyse the trends that shaped Travel & Tourism last year and will continue to do so through 2023.